Available with Business Analyst license.
Business Analyst Pro is an extension to ArcGIS that is used for a variety of market analytics, including customer and competitor analysis, and site evaluation. You have access to annually updated demographic data, nationwide business points, shopping centers, streets, geocoding locators, drive-time solvers, and summary reports.
Business Analyst Pro contains some popular geoprocessing tools. You can access project data stored in ArcGIS. For example, you can run summary reports shared from the Business Analyst web app or analyze trade areas built in Business Analyst Desktop.