An overview of the Modeling toolset

Available with Business Analyst license.

The Modeling toolset contains tools to generate market share and sales forecast model outputs based on the Huff model.

ToolDescription

Huff Model

Creates a probability surface to predict the sales potential of an area based on distance and an attractiveness factor.

Huff Model Calibration

Calculates exponent values for use in the Huff Model tool.

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