Label | Explanation | Data Type |
Customer Layer
| A point layer representing customers. | Feature Layer |
Target Profile
| A segmentation profile representing the segments to be analyzed. The target profile usually represents your customer segmentation profile. | File |
Base Profile
| A segmentation profile representing the base profile segments. This is the segmentation used for comparison. The base profile usually represents your market area segmentation profile. | File |
Geography Level
| The geography level that will be used to define the market area gap analysis layer. | String |
Output Feature Class
| The output feature class containing the market area gap analysis. | Feature Class |
Target Group
| A collection of segments grouped into targets. Targets represent segments that are selected based on similar characteristics—for example, segments that have high index and percent composition. | File |
Core Target
| A group of segments that make up a large percentage of your customer base and have an above average index, indicating likelihood to be a customer. | String |
Developmental Target
| A group of segments that make up a significant percentage of your customers and of the market area but do not have an above average index. | String |
Boundary Layer
(Optional) | The boundary that determines the layer extent. If not specified, the entire country will be used. | Feature Layer |
Create Report
(Optional) | Specifies whether a gap analysis report will be created.
| Boolean |
Report Title
(Optional) | The title of the report. | String |
Output Report Folder
(Optional) | The output location where the report will be saved. | Folder |
Report Output Formats
(Optional) | The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX. | String |
Derived Output
Label | Explanation | Data Type |
Output Report | The output report file. | File |