Label | Explanation | Data Type |
Input Features
| The input feature class used for calculating market penetration. | Feature Layer |
Output Feature Class
| The output feature class that contains the calculated market penetration features. | Feature Class |
ID Field
| A unique ID field in the market penetration layer. | Field |
Market Penetration Base Field
| The field containing the values used to calculate market penetration. This field will be used as the denominator and represents your market—for example, Total Population or Total Households. | Field |
Input Customer Features
| The input feature class containing the points for the customer layer. | Feature Layer |
Area Description Field
(Optional) | The field used to describe each feature in the market penetration layer. | Field |
Customer Weight Field
(Optional) | The field in the customer layer used as a weight to calculate market penetration rather than customer counts. | Field |
Create Report
(Optional) | Specifies whether a summary report will be created.
| Boolean |
Input Feature Store ID Field
(Optional) | A unique identifier associated with each store for each trade area. | Field |
Customer Feature Store ID Field
(Optional) | An ID that assigns a trade area to a customer. | Field |
Report Title
(Optional) | The title of the report. | String |
Output Report Folder
(Optional) | The output directory that will contain the report. | Folder |
Report Format
(Optional) | Specifies one or more output report formats. The default value is PDF. Additional available formats: XLSX, HTML, CSV, PAGX. | String |
Derived Output
Label | Explanation | Data Type |
Output Report | The output report file. | File |