Measure Cannibalization (Business Analyst)

Available with Business Analyst license.

Summary

Calculates the amount of overlap between two or more polygons. Overlap refers to the extent of the polygons beyond intersection.

An optional report can be created detailing overlapped statistics.

Illustration

Usage

• Metrics describing the overlap areas are included as attributes in the output feature class and in an optional report.

• You can select demographic and lifestyle variables from the data browser to return additional fields in the output that define proportions in the affected polygons.

• The output attribute table includes a record for each occurrence of overlap between input polygons.

• By default, four metrics compare proportions of overlapped area and are returned as individual fields in the output:

  • A1—Proportion of area: ID 1 to ID 2 (area of polygon ID1 / area of polygon ID2)
  • A2—Proportion of area in overlap (area of polygon ID1 and polygon ID2 intersection / area of polygon ID1 and polygon ID2 union)
  • A3—Proportion of area: ID 1 within ID 2 (area of polygon ID1 and polygon ID2 intersection / area of polygon ID1)
  • A4—Proportion of area: ID 2 within ID 1 (area of polygon ID1 and polygon ID2 intersection / area of polygon ID2)

• Variables can be selected from the data browser to be included in the output as additional metrics.

• If additional metrics are selected, five additional output fields are returned. The first field contains the value of the variable within the area of overlap. The other four follow the pattern of the standard metrics but use variable values instead of area.

  Using current year population as an example, the five additional metrics fields would be as follows:

  • populationtotals_totpop_cy—Population within area of overlap
  • populationtotals_totpop_cy_A1—Proportion of population: ID 1 to ID 2
  • populationtotals_totpop_cy_A2—Proportion of population in overlap
  • populationtotals_totpop_cy_A3—Proportion of population: ID 1 within ID 2
  • populationtotals_totpop_cy_A4—Proportion of population: ID 2 within ID 2

• If polygons do not overlap, the output feature class will contain no geometry or records. The output feature class only contains the overlapping geometry from the input.

• Polygons must be from a single feature class. Multiple feature classes can be merged into a single feature class using the Merge tool.

Parameters

Dialog

Label	Explanation	Data Type
Input Features	The input polygon features that will be analyzed for overlap.	Feature Layer
Trade Area ID	The field that uniquely identifies each feature in the input layer.	Field
Trade Area Description	The field that describes each feature in the input layer.	Field
Output Feature Class	The output feature class that will contain the areas of overlap found in the input layer.	Feature Class
Store ID Field (Optional)	The unique ID that associates a store with each polygon when the inputs are trade areas.	Field
Create Report (Optional)	Specifies whether a report will be generated. Checked—A report will be generated. Unchecked—A report will not be generated. This is the default.	Boolean
Report Title (Optional)	The title of the report. The default value is Measure Cannibalization.	String
Output Report Folder (Optional)	The output location where the report will be saved.	Folder
Report Output Formats (Optional)	The output format or formats of the report.	String
Variables (Optional)	One or more variables that will be used to calculate additional overlap metrics—for example, the total number of people and households in intersection areas, or the percentage of the total number of people and households in a trade area falling into overlapped area.	String

Derived Output

Label	Explanation	Data Type
Output Report	The output report file or files.	File

Python

arcpy.ba.MeasureCannibalization(in_features, area_id_field, area_description_field, out_feature_class, {store_id_field}, {create_report}, {report_title}, {report_folder}, {report_format}, {variables})

Name	Explanation	Data Type
in_features	The input polygon features that will be analyzed for overlap.	Feature Layer
area_id_field	The field that uniquely identifies each feature in the input layer.	Field
area_description_field	The field that describes each feature in the input layer.	Field
out_feature_class	The output feature class that will contain the areas of overlap found in the input layer.	Feature Class
store_id_field (Optional)	The unique ID that associates a store with each polygon when the inputs are trade areas.	Field
create_report (Optional)	Specifies whether a report will be generated. CREATE_REPORT—A report will be generated. DO_NOT_CREATE_REPORT—A report will not be generated. This is the default.	Boolean
report_title (Optional)	The title of the report. The default value is Measure Cannibalization.	String
report_folder (Optional)	The output location where the report will be saved.	Folder
report_format [report_format,...] (Optional)	The output format or formats of the report.	String
variables [variables,...] (Optional)	One or more variables that will be used to calculate additional overlap metrics—for example, the total number of people and households in intersection areas, or the percentage of the total number of people and households in a trade area falling into overlapped area.	String

Derived Output

Name	Explanation	Data Type
output_report	The output report file or files.	File

Code sample

MeasureCannibalization example (Python window)

The following Python window script demonstrates how to use the MeasureCannibalization function.

import arcpy
arcpy.ba.MeasureCannibalization("SF_Stores_Rings", "AREA_ID", "AREA_DESC",
                                r"C:\ MyProject1\MyProject1.gdb\SF_Stores_RIngs_MeasureCannibalization",
                                "STORE_ID", "CREATE_REPORT",
                                "Measure Cannibalization",
                                r"C:\ MyProject1\MeasureCannibalization", "PDF")

Environments

Current Workspace, Data Source

Licensing information

• Basic: Requires Business Analyst
• Standard: Requires Business Analyst
• Advanced: Requires Business Analyst