ArcGIS Business Analyst Desktop equivalency

Available with Business Analyst license.

Business Analyst functionalities in ArcGIS Desktop and the equivalent tools and workflows in ArcGIS Pro are listed.

Evaluate Site

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Evaluate Site	Evaluate Site

Custom Data Setup

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
BDS (Business Analyst Data Source) layers	Statistical Data Collection

Add Business Listing

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Add Business Listings	Generate Points From Business Listings

In Business Analyst Pro, the equivalent functionality is also available as a workflow. Business and Facilities Search is available from the Business Analysis drop-down menu, on the Analysis tab.

Trade Area

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Customer Derived Trade Areas	Generate Customer Derived Trade Areas
Static/Simple Rings	Generate Trade Area Rings
Drive Time Areas	Generate Drive Time Trade Area
Threshold Data Driven Ring	Generate Threshold Rings
Threshold Trade Areas	Generate Threshold Drive Times
Measure Cannibalization	Measure Cannibalization
Remove Trade Area Overlap	Remove Overlap and Remove Overlap (multiple)
Create Trade Area from Geography Levels/Online Geography Levels/Sub-geography layer	Generate Standard Geography Trade Areas

Analysis

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Append Data	Enrich Layer
Determine Market Penetration	Calculate Market Penetration
Proximity Analysis (Locator Report)	Find Nearby Locations
Create Spider Diagram (Desire Lines)	Generate Desire Lines
Assign by closest store location	Assign Customer By Distance

Reports

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Run Summary/Demographic Reports or Quick Reports	Summary Reports
Wind Rose (Analytical Reports)	Generate Desire Lines

Maps

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Color Coded Maps toolbar	Color Coded Layer

Sales Potential Modeling

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Original Huff Model	Huff Model
Huff Model Calibration	Huff Model Calibration

Target Marketing

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Create Profiles: Create Customer Profile	Generate Customer Segmentation Profile
Create Profiles: Create Geographic Profile	Generate Market Area Segmentation Profile
Create Profiles: Create Survey Profile	Generate Survey Report for Profile and Generate Survey Report for Targets
Create Profiles: Import Profile	Import Segmentation Profile
Target Groups	Create Target Group Layer
Target Map	Generate Target Layer
Target Penetration	Generate Target Penetration Layer
Tapestry Profile	Generate Segmentation Profile Report
Market Potential	Analyze Market Potential
Market Area and Gap Analysis	Analyze Market Area Gap

In Business Analyst Pro, the equivalent functionality is also available as a workflow. Target Marketing Wizard is available from the Business Analysis drop-down menu, on the Analysis tab. The Four Quadrant (Game Plan) Map functionality is also available in Business Analyst Pro, but it is only in the Target Marketing Wizard.

Territory Solution

ArcGIS Business Analyst Desktop	ArcGIS Business Analyst Pro
Create Territory Solution	Create Territory Solution
Balance Territories	Set Balance Variables
Add Territory Level	Add Territory Level
Manage External Variables	Load Territory Records
Setup Barriers	Add Territory Barriers
Export Territories	Export Territory Solution
Reports	Generate Territory Report
Import territories from a database	Import Territory Solution
Setup Level Capacity Constraints	Set Territory Attribute Constraints
Setup Level Distance Constraints	Set Territory Distance Parameters

In Business Analyst Pro, the equivalent functionality is also available through tools on the ribbon on the Territory Design tab.

ArcGIS Pro tools

Some ArcGIS Business Analyst Desktop tools and workflows do not have complete equivalents in ArcGIS Business Analyst Pro. The following table lists ArcGIS Pro tools that provide similar functionality:

ArcGIS Business Analyst Desktop	ArcGIS Pro
Create a store/customer layer with address data	Geocode a table of addresses
Setup store/customers using XY data	Display XY data
Create an empty store/customer layer	Create a point feature class
Thematic Mapping	Symbolize feature layers
Summarize Points	Summarize Within