Generate Segmentation Profile Report (Business Analyst)

Available with Business Analyst license.

Summary

Creates a report that displays segments of your customers and compares them to the study area (base profile).

Usage

• The report displays the count, percent, and index of each segment of your customers.

• The report will calculate the volume information if the Base Profile input contains volume information.

• This tool requires a local Business Analyst dataset.

Parameters

Dialog

Label	Explanation	Data Type
Target Profile	A segmentation profile representing the segments to be profiled. The target profile usually represents your customer segmentation profile.	File
Base Profile	A segmentation profile representing the base profile segments. This is the segmentation used for comparison. The base profile usually represents your market area segmentation profile.	File
Report Title (Optional)	The title of the report.	String
Output Report Folder (Optional)	The output location to which the report will be saved.	Folder
Report Output Formats (Optional)	The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX.	String

Derived Output

Label	Explanation	Data Type
Output Report	The output report file.	File

Python

arcpy.ba.GenerateSegmentationProfileReport(target_profile, base_profile, {report_title}, {report_folder}, {report_format})

Name	Explanation	Data Type
target_profile	A segmentation profile representing the segments to be profiled. The target profile usually represents your customer segmentation profile.	File
base_profile	A segmentation profile representing the base profile segments. This is the segmentation used for comparison. The base profile usually represents your market area segmentation profile.	File
report_title (Optional)	The title of the report.	String
report_folder (Optional)	The output location to which the report will be saved.	Folder
report_format [report_format,...] (Optional)	The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX.	String

Derived Output

Name	Explanation	Data Type
output_report	The output report file.	File

Code sample

GenerateSegmentationProfileReport example (stand-alone script)

The following Python window script demonstrates how to use the GenerateSegmentationProfileReport tool.

import arcpy
arcpy.ba.GenerateSegmentationProfileReport(r"C:\Users\MyProject\customerprofile.sgprofile", r"C:\Users\MyProject\MarketAreaprofile.sgprofile", r"C:\Users\MyProject\Reports_Output", "PDF")

Environments

Current Workspace, Data Source

Licensing information

• Basic: Requires Business Analyst
• Standard: Requires Business Analyst
• Advanced: Requires Business Analyst