Infographics present key indicators and summarized information for locations through templates of interactive charts, tables, maps, and images. Infographics can help you answer location-based questions, such as:

  • How many households are in an evacuation zone?
  • What is the average household size in a ZIP Code?
  • Does a proposed location have enough people to justify the grant application?
  • How much of an area contains wetlands?
  • What types of neighborhoods are within 10 minutes of a site?
  • How much is an area spending on groceries?

Infographics leverage the GeoEnrichment service to provide instant access to Esri demographic and landscape data collections.


You must be signed in with an ArcGIS Organizational account, with available credits, to use the service.

Use infographics

From the Map tab, in the Inquiry group, click Infographics Infographics to interactively view infographic templates. When you click on the map or select features, summarized information is returned for boundaries or buffers.

The following features can be used for infographics:

  • Polygons—Clicking a polygon feature returns summarized information for only this selected feature. Examples include administrative boundaries or network service areas.
  • Map and Points—Clicking on a web map or a point feature uses a buffer type set in the Configure Infographics dialog box. For example, you can set buffer parameters to a 5-minute drive time, or a 1-mile ring.
  • Lines—Clicking a line feature uses a default buffer of 1 mile. This can be customized in the Configure Infographics dialog box.

To explore more information, select individual panels in the Infographics pane. You can interactively work with the data, charting, and maps. Several options are available, such as filtering content, comparing by geography, and viewing dynamic pop-ups.

Configure infographics

To configure infographics, click the Infographics drop-down menu and click Configure Infographics Configure Infographics. On the infographics Configuration dialog box, you can configure the following:

  • Variables—Demographic and landscape data you want to display. A default list is provided, but is customizable. Click Add Variable Add to browse the available categories. The variables shown under My Variables will be available in the My Variables template.
  • Buffer size for points and lines—The size of the buffer around the point or line feature that is used to calculate the variables.

Infographic templates

Infographics can be selected from the following categories using the Template drop-down menu:

  • Esri Templates—These starter templates are provided, and periodically updated by Esri as industry examples.
  • Shared Templates—These templates are shared to your organization. Members of your organization with permissions can view them.
  • My Templates—These templates are saved to your organization, and are viewable only to you.
  • My Variables—These templates show variables selected in the Configure Infographics workflow.

Infographic templates can be created, modified, and shared using the ArcGIS Business Analyst Web App.

Use templates

To view an infographic template, select the template from the Template drop-down menu and click a feature or click on the map. The template appears in the Infographics pane. Clicking new features on the map updates the same infographic for each location.

Some usage tips:

  • A selected template remains active until ArcGIS Pro is closed.
  • If you change the infographic template from the Template drop-down menu, the selected infographic updates for the current location.
  • To set a default infographic template, hover over the template and click Set as Default. The default template name is highlighted in blue text. Any time ArcGIS Pro is opened, this template is active.
  • Infographics can be viewed in the following modes:
    • Full Page Mode— Shows the entire infographic containing all panels and pages.
    • Slide Mode —Shows individual panels in a carousel.

Print and export infographics

Infographics can be viewed outside of the application in the following ways:

  • You can print infographics from the Infographics pane. Printed infographics contain a snapshot of the on-screen template and allow additional options such as headers, scaling, and data source.
  • You can export infographics to the following formats: PDF, HTML, and Dynamic HTML.

    Exported infographics are disconnected from their source data and Dynamic HTML allows for an interactive experience with embedded data. This means you can get ToolTips for more details, view tables of charts, and pan and zoom maps.