ArcGIS Business Analyst Desktop equivalency

Available with Business Analyst license.

Business Analyst functionalities in ArcGIS Desktop and the equivalent tools and workflows in ArcGIS Pro are listed.

Evaluate Site

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Evaluate Site

Evaluate Site

Custom Data Setup

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

BDS (Business Analyst Data Source) layers

Statistical Data Collection

Add Business Listing

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Add Business Listings

Generate Points From Business Listings

In Business Analyst Pro, the equivalent functionality is also available as a workflow. Points of Interest Search is available from the Business Analysis drop-down menu on the Analysis tab.

Trade Area

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Customer Derived Trade Areas

Generate Customer Derived Trade Areas

Static/Simple Rings

Generate Trade Area Rings

Drive Time Areas

Generate Drive Time Trade Area

Threshold Data Driven Ring

Generate Threshold Rings

Threshold Trade Areas

Generate Threshold Drive Times

Measure Cannibalization

Measure Cannibalization

Remove Trade Area Overlap

Remove Overlap and Remove Overlap (multiple)

Create Trade Area from Geography Levels/Online Geography Levels/Sub-geography layer

Generate Standard Geography Trade Areas

Analysis

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Append Data

Enrich Layer

Determine Market Penetration

Calculate Market Penetration

Proximity Analysis (Locator Report)

Find Nearby Locations

Create Spider Diagram (Desire Lines)

Generate Desire Lines

Assign by closest store location

Assign Customer By Distance

Reports

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Run Summary/Demographic Reports or Quick Reports

Summary Reports

Wind Rose (Analytical Reports)

Generate Desire Lines

Maps

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Color Coded Maps toolbar

Color Coded Layer

Sales Potential Modeling

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Original Huff Model

Huff Model

Huff Model Calibration

Huff Model Calibration

Target Marketing

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Create Profiles: Create Customer Profile

Generate Customer Segmentation Profile

Create Profiles: Create Geographic Profile

Generate Market Area Segmentation Profile

Create Profiles: Create Survey Profile

Generate Survey Report for Profile and Generate Survey Report for Targets

Create Profiles: Import Profile

Import Segmentation Profile

Target Groups

Create Target Group Layer

Target Map

Generate Target Layer

Target Penetration

Generate Target Penetration Layer

Tapestry Profile

Generate Segmentation Profile Report

Market Potential

Analyze Market Potential

Market Area and Gap Analysis

Analyze Market Area Gap

In Business Analyst Pro, the equivalent functionality is also available as a workflow. The Target Marketing Wizard is available from the Business Analysis drop-down menu on the Analysis tab. The Four Quadrant (Game Plan) Map functionality is also available in Business Analyst Pro, but it is only in the Target Marketing Wizard.

Territory Solution

ArcGIS Business Analyst DesktopArcGIS Business Analyst Pro

Create Territory Solution

Create Territory Solution

Balance Territories

Set Balance Variables

Add Territory Level

Add Territory Level

Manage External Variables

Load Territory Records

Setup Barriers

Add Territory Barriers

Export Territories

Export Territory Solution

Reports

Generate Territory Report

Import territories from a database

Import Territory Solution

Setup Level Capacity Constraints

Set Territory Attribute Constraints

Setup Level Distance Constraints

Set Territory Distance Parameters

In Business Analyst Pro, the equivalent functionality is also available through tools on the ribbon on the Territory Design tab.

ArcGIS Pro tools

Some ArcGIS Business Analyst Desktop tools and workflows do not have complete equivalents in ArcGIS Business Analyst Pro. The following table lists ArcGIS Pro tools that provide similar functionality:

ArcGIS Business Analyst DesktopArcGIS Pro

Create a store/customer layer with address data

Geocode a table of addresses

Setup store/customers using XY data

Display XY data

Create an empty store/customer layer

Create a point feature class

Thematic Mapping

Symbolize feature layers

Summarize Points

Summarize Within