You can use ArcGIS Business Analyst Pro to apply spatial analytics and modeling, including customer and competitor analysis, territory design, target marketing, and site evaluation. Understanding the following terms will help you learn about the capabilities of the ArcGIS Business Analyst Pro extension.
A method in which data is estimated and aggregated for geographic areas in Business Analyst.
Business Analyst data source
The dataset Business Analyst uses to display and summarize data. You can connect to or install Business Analyst data, or access it through ArcGIS Online.
Your business patrons or those who shop at your stores. A store can exist in any industry. For example, in the medical industry, you can use Business Analyst to better understand the relationship of how patients (customers) frequent which hospital (store).
The estimated area in which you can drive to or from a store location. For example, a five-minute drive-time area means that customers from all locations within the outer boundary can reach your store, by car, within a five-minute drive. Drive times are commonly used in site analysis.
A region around a store that defines your customer distribution or overall economic activity. Markets in Business Analyst are often designated by geographic locations and the households or population within those areas. They can be local, regional, or national scale.
The physical location where your organization conducts business, regardless of industry. For example, a retail shop, restaurant, home office, or medical facility where you can analyze the distribution of customers, demographics, or market share.
Defines an area of influence around your store or franchise location and allows you to better understand your customer base and define your market. This analysis in Business Analyst is often done through reporting and data aggregation against trade areas. Several traditional trade area methods exist, such as rings, drive time or walk time areas, customer-derived areas, standard geography trade areas, or threshold drive times.
A numeric or text attribute used in demographic analysis, reporting, and mapping. Variables in Business Analyst are often housed in the Business Analyst data source or a statistical data collection. Variables can be apportioned to other layers, such as trade areas, using enrichment processes. Some examples of variables include total population, net worth, median age, or a custom calculation such as quarterly sales.
Business Analyst tools and data are used by organizations across public and private sectors to inform location strategy and operations with spatial insights.
The language used to describe many of the features often refers to terms like business, customer, or store. The following are a few ways to think about businesses, stores, and customers:
- Business or businesses—Any person, organization, or entity that is providing a good or service to people, places, or organizations across the public, private, and government sectors.
- Stores—A point, or set of points, where your good or service originates or reaches the end consumers.
- Customers—A point or set of points that represent those individuals, places, or organizations that have accessed, received, or interacted with the good or service.
The following table includes a brief description of how these terms can be interpreted more generally and some synonyms for a range of industries. If you don't see yours, send an email to firstname.lastname@example.org.
|Industry||Store synonyms||Customer synonyms|
Real estate (occupiers)
Real estate (operators)
Asset or facility
Manufacturing and CPG
Production facility or distribution center
Distributor, wholesaler, or end consumer
Financial services (retail banking)
Community center or organization
Funded programs, members, or donors
Hospital, medical office, or medical facility
Patients, doctors, or nurses
Agency or center
Nodes or substations
Customers (people or organizations)
Oil and gas
Nodes or source
Customers (people or organizations)
Source or site
Distribution points (ports, railways) or buyers
Territory Design terminology
The following table describes Territory Design terminology.
The process of creating territories that have equal statistics across a market
Base (Alignment) layer
The base geography, or building blocks, from which all territories and their levels are based
An attribute threshold to constrain territories
Customizable parameters that control the shape and size of territories
Territories that won’t be reassigned to other territories during the Solve operation
Territory centers are representative of the starting point for the territory, such as offices or stores
A geographic area, or group of geographic areas, that form a boundary
A layer containing all the necessary elements for building, editing, and maintaining territories