Available with Business Analyst license.
The Target Marketing toolset contains tools for creating customer and geographic profiles, target groups, and segmentation maps.
All tools in the Target Marketing toolset require a locally stored dataset that contains segmentation data.
Generates a layer that displays the gap between total customers and expected customers.
Generates a layer that displays expected customers by a selected geography level.
Creates a new target group. A target group is a container for targets that you create, name, and populate with segments from a locally installed Business Analyst dataset.
Exports a segmentation profile to a table.
Creates a segmentation profile with an existing customer layer.
Creates a segmentation profile by summarizing segments from standard geography boundaries within the input area.
Creates a report that displays segments of your customers and compares them to the study area (base profile).
Displays characteristics from the consumer survey data for your target profile to determine customer lifestyle habits and preferences.
Displays the top characteristics, in each of the selected survey categories, of your Core and Developmental target groups, as well as your overall customer profile.
Generates a layer that identifies geographies that contain selected segments and categorized groups based on targets.
Creates a layer that identifies geographies that contain selected segments and geographies that do not contain selected segments.
Generates a layer based on the percent of penetration of selected segments, providing a detailed view of the concentrations of your target segments.
Generates a segmentation profile from a table.
Imports segmentation profiles consisting of survey variable data.