A point layer representing customers.
A segmentation profile representing the segments to be analyzed. The target profile usually represents your customer segmentation profile.
A segmentation profile representing the base profile segments. This is the segmentation used for comparison. The base profile usually represents your market area segmentation profile.
The geography level that will be used to define the market area gap analysis layer.
Output Feature Class
The output feature class containing the market area gap analysis.
A collection of segments grouped into targets. Targets represent segments that are selected based on similar characteristics—for example, segments that have high index and percent composition.
A group of segments that make up a large percentage of your customer base and have an above average index, indicating likelihood to be a customer.
A group of segments that make up a significant percentage of your customers and of the market area but do not have an above average index.
The boundary that determines the layer extent. If not specified, the entire country will be used.
Specifies whether a gap analysis report will be created.
The title of the report.
Output Report Folder
The output location where the report will be saved.
Report Output Formats
The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX.
The output report file.