The input feature class used for calculating market penetration.
Output Feature Class
The output feature class that contains the calculated market penetration features.
A unique ID field in the market penetration layer.
Market Penetration Base Field
The field containing the values used to calculate market penetration. This field will be used as the denominator and represents your market—for example, Total Population or Total Households.
Input Customer Features
The input feature class containing the points for the customer layer.
Area Description Field
The field used to describe each feature in the market penetration layer.
Customer Weight Field
The field in the customer layer used as a weight to calculate market penetration rather than customer counts.
Specifies whether a summary report will be created.
Input Feature Store ID Field
A unique identifier associated with each store for each trade area.
Customer Feature Store ID Field
An ID that assigns a trade area to a customer.
The title of the report.
Output Report Folder
The output directory that will contain the report.
Specifies one or more output report formats. The default value is PDF. Additional available formats: XLSX, HTML, CSV, PAGX.
The output report file.