A segmentation profile representing the segments to be analyzed. The target profile usually represents your customer segmentation profile.
A segmentation profile representing the base profile segments. This is the segmentation used for comparison. The base profile usually represents your market area segmentation profile.
A category that contains characteristics from the consumer survey.
Output Report Folder
The output location where the report will be saved.
Specifies the column to use to sort the report.
Specifies the order of the report, based on the sort column, in ascending or descending order.
The title of the report.
The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX.
The output report file.