A segmentation profile representing the segments to be analyzed. The target profile usually represents your customer segmentation profile.
A collection of segments grouped into targets. Targets represent segments that are selected based on similar characteristics—for example, segments that have high index and percent composition.
A group of segments that make up a large percentage of your customer base and have an above average index, indicating likelihood to be a customer.
A group of segments that make up a significant percentage of your customers and of the market area but do not have an above average index.
Output Report Folder
The output location where the report will be saved.
Specifies the survey categories to be added to the report.
A category that contains the characteristics from the consumer survey.
The title of the report.
Report Output Formats
The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX.
The output report file.