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An overview of the Trade Areas toolset

Available with Business Analyst license.

The Trade Areas toolset contains tools to build trade areas. Trade areas are used to analyze market areas and can be constructed to satisfy a variety of methods including customer and competitor locations, administrative boundaries, street networks and distance, and demographic factors.

ToolDescription

Generate Customer Derived Trade Areas

Creates trade areas around stores based on the number of customers or volume attribute of each customer.

Generate Geographies From Overlay

Generates trade areas from the features of an input standard geography level that has a specified spatial relationship with the input.

Generate Standard Geography Trade Areas

Creates trade areas based on predefined named statistical areas. This tool does not consume credits.

Generate Trade Area Rings

Creates rings around point locations.

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