An overview of the Business Analyst toolbox

Disponible con licencia de Business Analyst.

The Business Analyst toolbox contains sets of tools that perform GIS operations fundamental to market analysis. With the tools in this toolbox, you can perform demographic reporting, review customer and competitor distributions, identify key trade areas, and visualize data variables.



The Analysis toolset contains tools to evaluate demographic attributes of market areas, customer distributions, stores, and facility networks.


The Modeling toolset contains tools to generate market share and sales forecast model outputs based on the Huff model.


The Reports toolset contains a tool to generate reports based on standard demographic or custom data, allowing market ranking and geographic analysis, site location, customer distribution, and standard demographic reports.

Statistical Data Collections

The Statistical Data Collections toolset contains a tool to set how your data is apportioned, aggregated, and shared.

Suitability Analysis

The Suitability Analysis toolset contains a set of tools that allow you to identify the most suitable sites from a set of candidates, as defined by applying a set of individually weighted criteria.

Target Marketing

The Target Marketing toolset contains tools for creating customer and geographic profiles, target groups, and segmentation maps.

Trade Areas

The Trade Areas toolset contains tools to build trade areas. Trade areas are used to analyze market areas and can be constructed to satisfy a variety of methods, including customer and competitor locations, administrative boundaries, street networks and distance, and demographic factors.

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