Generate Market Area Segmentation Profile (Business Analyst)

Disponible con licencia de Business Analyst.

Resumen

Creates a segmentation profile by summarizing segments from standard geography boundaries within the input area.

Uso

  • This tool requires segmentation data from a locally installed Business Analyst dataset.

  • The output profile lists the Segmentation Base parameter count and percent composition for each segment.

  • The area profile is compared to a user-specified customer profile to define core, niche, and developmental customer groups.

  • Inputs with up to 2,000 polygons are supported.

Parámetros

EtiquetaExplicaciónTipo de datos
Input features

The input feature class with polygon features used to create a segmentation area profile.

Feature Layer
Segmentation Base

The segmentation base for the profile being created. Available options are provided by the segmentation dataset in use.

String
Output Profile

The name of the segmentation profile file to be created.

File

arcpy.ba.GenerateMarketAreaProfile(in_features, segmentation_base, out_profile)
NombreExplicaciónTipo de datos
in_features

The input feature class with polygon features used to create a segmentation area profile.

Feature Layer
segmentation_base

The segmentation base for the profile being created. Available options are provided by the segmentation dataset in use.

String
out_profile

The name of the segmentation profile file to be created.

File

Muestra de código

GenerateMarketAreaProfile example (Python window)

The following Python window script demonstrates how to use the GenerateMarketAreaProfile tool.

import arcpy
arcpy.ba.GenerateMarketAreaProfile("TradeArea1", "Total Adult Population", r"C: \MyProject1\GenerateMarketAreaProfile3.sgprofile")

Información de licenciamiento

  • Basic: Requiere Business Analyst
  • Standard: Requiere Business Analyst
  • Advanced: Requiere Business Analyst

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