An overview of the Target Marketing toolset

Disponible con licencia de Business Analyst.

The Target Marketing toolset contains tools for creating customer and geographic profiles, target groups, and segmentation maps.

Nota:

All tools in the Target Marketing toolset require a locally stored dataset that contains segmentation data.

Tool	Description
Analyze Market Area Gap	Generates a layer that displays the gap between total customers and expected customers.
Analyze Market Potential	Generates a layer that displays expected customers by a selected geography level.
Create Target Group	Creates a new target group. A target group is a container for targets that you create, name, and populate with segments from a locally installed Business Analyst dataset.
Export Segmentation Profile	Exports a segmentation profile to a table.
Generate Customer Segmentation Profile	Creates a segmentation profile with an existing customer layer.
Generate Market Area Segmentation Profile	Creates a segmentation profile by summarizing segments from standard geography boundaries within the input area.
Generate Segmentation Profile Report	Creates a report that displays segments of your customers and compares them to the study area (base profile).
Generate Survey Report For Profile	Displays characteristics from the consumer survey data for your target profile to determine customer lifestyle habits and preferences.
Generate Survey Report For Targets	Displays the top characteristics, in each of the selected survey categories, of your Core and Developmental target groups, as well as your overall customer profile.
Generate Target Group Layer	Generates a layer that identifies geographies that contain selected segments and categorized groups based on targets.
Generate Target Layer	Creates a layer that identifies geographies that contain selected segments and geographies that do not contain selected segments.
Generate Target Penetration Layer	Generates a layer based on the percent of penetration of selected segments, providing a detailed view of the concentrations of your target segments.
Import Segmentation Profile	Generates a segmentation profile from a table.
Import Survey Profiles	Imports segmentation profiles consisting of survey variable data.