Generate Survey Report For Targets (Business Analyst)

Доступно с лицензией Business Analyst.

Сводка

Displays the top characteristics, in each of the selected survey categories, of your Core and Developmental target groups, as well as your overall customer profile.

Использование

  • Generates a report with the top 20 characteristics from the selected survey categories.

  • The Report Type parameter value is based on the Target Group input.

  • Use one of the two report types, Understanding Your Target or Developing Market Strategies, to prepopulate the survey category.

  • The Survey Categories parameter can be modified for the selected report type.

  • The Report Type parameter is not required if using a Python command. However, at least one survey category is required.

Синтаксис

GenerateSurveyReportForTargets(target_profile, target_group, core_target, developmental_target, report_folder, {report_type}, {survey_categories}, {report_title}, {report_format})
ParameterОбъяснениеТип данных
target_profile

A segmentation profile representing the segments to be analyzed. The target profile usually represents your customer segmentation profile.

File
target_group

A collection of segments grouped into targets. Targets represent segments that are selected based on similar characteristics—for example, segments that have high index and percent composition.

File
core_target

A group of segments that make up a large percentage of your customer base and have an above average index, indicating likelihood to be a customer.

String
developmental_target

A group of segments that make up a significant percentage of your customers and of the market area but do not have an above average index.

String
report_folder

The output location where the report will be saved.

Folder
report_type
(Дополнительный)

Specifies the survey categories to be added to the report.

  • UNDERSTANDING_YOUR_TARGETMedia-related characteristics—for example, reading, watching, and listening related.
  • DEVELOPING_MARKET_STRATEGIESLeisure-related characteristics—for example, leisure, sports, and travel.
  • CUSTOM User-defined characteristics. This is the default.
String
survey_categories
[survey_categories,...]
(Дополнительный)

A category that contains the characteristics from the consumer survey.

String
report_title
(Дополнительный)

The title of the report.

String
report_format
[report_format,...]
(Дополнительный)

The report output format. The default value is PDF. Additional available formats are XLSX, HTML, CSV, and PAGX.

String

Производные выходные данные

NameОбъяснениеТип данных
output_report

The output report file.

File

Пример кода

GenerateSurveyReportForTargets example (stand-alone script)

The following stand-alone script demonstrates how to use the GenerateSurveyReportForTargets function.

import arcpy
arcpy.ba.GenerateSurveyReportForTargets(r"C:\Users\MyProject\customerprofile.sgprofile", r"C:\Users\MyProject\TargetGroup.sgtargetgroup", "Core", "Developmental", r"C:\Users\MyProject\Reports_Output", "CUSTOM", "'Automobiles and Automotive Products';'Baby Products, Toys and Games';'Civic Activities and Political Affiliation'", Survey Target Report", "PDF")

Информация о лицензиях

  • Basic: Требуется Business Analyst
  • Standard: Требуется Business Analyst
  • Advanced: Требуется Business Analyst

Связанные разделы