An overview of the Modeling toolset

Доступно с лицензией Business Analyst.

The Modeling toolset contains tools to generate market share and sales forecast model outputs based on the Huff model.


Huff Model

Creates a probability surface to predict the sales potential of an area based on distance and an attractiveness factor.

Huff Model Calibration

Calculates exponent values for use in the Huff Model tool.

Связанные разделы