An overview of the Analysis toolset

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The Analysis toolset contains tools to evaluate demographic attributes of market areas, customer distributions, stores, and facility networks.

When taking an in-depth look at the characteristics of stores, customers, or both, tools in the Analysis toolset allow you to identify and target your customers, find new store locations and potential sites based on existing sites, and extract business data based on custom trade areas.

Tool	Description
Calculate Market Penetration	Calculates the market penetration based on the number of customers within an area compared to a demographic variable such as total population.
Color Coded Layer	Creates a multigeography-level, scale-dependent choropleth layer from a variable describing a business, demographic, consumer, or landscape characteristic.
Enrich Layer	可通过添加与数据位置周围或内部的人员及地点相关的人口统计和景观信息来丰富数据。
Generate Desire Lines	Creates a series of lines from each customer to an associated store location. These lines are often called spider diagrams.
Generate Points from Business Listings	Creates a point feature layer from a business point location search.