Available with Business Analyst license.
The Analysis toolset contains tools to evaluate demographic attributes of market areas, customer distributions, stores, and facility networks.
When taking an in-depth look at the characteristics of stores, customers, or both, tools in the Analysis toolset allow you to identify and target your customers, find new store locations and potential sites based on existing sites, and extract business data based on custom trade areas.
| Tool | Description |
|---|---|
Calculates the market penetration based on the number of customers within an area compared to a demographic variable such as total population. | |
Creates a multigeography-level, scale-dependent choropleth layer from a variable describing a business, demographic, consumer, or landscape characteristic. | |
Enriches data by adding demographic and landscape facts about the people and places that surround or are inside data locations. | |
Creates a series of lines from each customer to an associated store location. These lines are often called spider diagrams. | |
Creates a point feature layer from a business point location search. |